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"Design Thinking and Strategic Innovation" a talk with Idris Mootee

CEDIM | Posgrados y Educación Continua

Thursday, December 5, 2013 from 7:00 PM to 9:00 PM (CST)

"Design Thinking and Strategic Innovation" a talk with...

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Idris is the CEO at Idea Couturea global strategic innovation firm with offices in 7 countries.  An acclaimed business adviser, author and design thinker operating at the intersection of business strategy, design and emerging technologies for over 25 years, Idris travels around the world and works with senior executives to identify high-value innovation opportunities, address critical wicked business challenges and transform businesses through applied design thinking. He is the author of five business books in multiple languages and most recently Design Thinking for Strategic Innovation (Wiley 2013) and has been quoted in The New York Times and Wharton Knowledge Journal and other leading publications. He is also the publisher/editor-in-chief of M/I/S/C – a magazine dedicated to design thinking and innovation and is the faculty and program leader for the Design Thinking for Business Creativity Program at the Harvard Graduate School of Design.



"Design Thinking And Strategic Innovation"  For business executives and creative professionals alike, "design thinking" is a powerful way to imagine and create new products, services, strategies, business models and reinvent the way businesses think and act. This keynote will introduce you to the cognitive processes used in design and demonstrate how they can be used to identify problems, gather insights, envision solutions, create new opportunities and develop a strong creative culture as sustainable competitive advantage. The need for 21st century mindsets and protocols has sparked unprecedented interest in “design thinking”, a human-centered, prototype-powered and foresight-driven process that generates new ideas and creative energy as effectively for products and services, as it does for business models and strategies. Traditional skills are making way for the techniques and cognitive processes of design to help solve complex business problems and create shareholder value.




Venue and Date

December 5th. 19 Hrs
@ IOS Offices
Torre Mapfre
Paseo de la Reforma 243 
18 th LEVEL
Col. Juarez
Del. Cuahutémoc
México, DF 

Free to MBI & OFFICE IOS Guest

Registration RequiredFor detailed information please contact Bárbara Almazán 

55 47384319

55 47384143






Have questions about "Design Thinking and Strategic Innovation" a talk with Idris Mootee? Contact CEDIM | Posgrados y Educación Continua

When & Where

Avenida Paseo de la Reforma 243 Piso 18
Colonia Juarez
Mexico, DF

Thursday, December 5, 2013 from 7:00 PM to 9:00 PM (CST)

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CEDIM | Posgrados y Educación Continua

Universidad CEDIM es una Institución con más de 40 años en México forjando profesionales a través de sus programas de eduación continua y posgrado, los cuales combinan el Diseño, Innovación y los Negocios, impartidos a cabo por expertos internacionales . Todos nuestros programas son impartidos por expertos académicos y consultores internacionales, líderes en la industria; los cuales se llevan a cabo en horarios flexibles.

En CEDIM estamos comprometidos en ofrecer la máxima calidad educativa y nuestros programas son impartidos por profesores y consultores internacionales, aclamados por su expertise en diseño, innovación y negocios. Cuentan con experiencia como CEO´s, Directivos, Consultores, Analistas y Asesores de las más exitosas y reconocidas compañías a nivel internacional además de impartir clases en universidades de renombre como, NYU, Stanford,  IIT Institute of Design de Chicago, entre otras. Lo anterior, brinda a nuestro alumnado una experiencia internacional y multicultural desde su sede de Ciudad de México y Monterrey. 

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