-Crafting a Culture of Innovation

A talk with Clynton Taylor

One of the more dangerous myths is that innovation is all about new ideas. While they are important, ideas are often the easy part. Innovation requires implementation, the part of the equation companies struggle with the most. The truth is innovation requires change, and change comes down to culture. Most companies have difficulty implementing change because their cultures are built for maintaining, not changing. The good news is there are principles we can apply to help organizations craft cultures of innovation, turning ideas into actual growth.

-BIO

As an innovation strategist and organizational change leader, Clynton helps companies identify and capitalize on new growth opportunities. His diverse background of innovation strategy, organizational psychology, and consumer insights enable him to spot unmet needs, create solutions to meet those needs, and create the internal change to turn ideas into market growth. Clynton has had the privilege of working with a number of the world's most innovative companies over the past 20 years, including Harley-Davidson, FedEx, PepsiCo, Intel, and Target.

For further information, send us mail to:

Mauricio Rodríguez

jmhernandez@cedim.edu.mx

82622200 Ext. 1380