Think like a traveler to tell better product stories - Amsterdam
Event Information
About this Event
Have you noticed how traveling brings you a high sense of awareness?
When you travel, you pay much more attention to details. You notice people's gestures and spot more opportunities when everything feels different and new. This feeling makes you more creative and empathic. But once you're back home, the feeling fades.
How can we think like a traveler on a day-to-day basis?
As Marcel Proust said, "The real voyage of discovery consists not in seeking new lands but seeing with new eyes.”
In this workshop, you will learn to experience products and services from the perspective of different users. This will allow you to create more fullfilling experiences for your customers and to satisfy their needs better through an empathic approach.
*Who should take this workshop?
- Entrepreneurs who are about to start a business.
- Business owners who are interested in developing a better experience around their products and services.
- People who’d like to hear travel stories, international perspectives, and curious facts about Mexican culture and traditions.
- English speakers (the workshop is in english).
- We’ll work in teams, so it’s an opportunity for networking and meeting new people.
*What will you get?
- You will learn a series of skills and principles that will inspire you to create empathy around your products and services.
- You will receive a set of think like a traveler cards, which will help you to align your offer with different users' needs and test scenarios.
- A PDF summary of the workshop's concepts.
- Complimentary coffee & tea.
*About the instructor:
I'm a nerd traveler and design consultant from Mexico City.
I created @mytraveltoons, an illustrated travel guide where I share my experiences, learnings and travel fails. Professionally, I’ve led design thinking workshops with companies, entrepreneurs and students for almost a decade.
After years of telling travel stories, I've combined my passions to help entrepreneurs to visualize their products and services as fullfiling journeys for users they might not have considered.
This workshop takes inspiration from Tom Kelley's speech about "Thinking like a traveler" to be an innovator.
Learn more about @mytraveltoons here:
