In these times of rapid change, most companies realize the need for innovation. Yet despite large budgets and dedicated teams, most initiatives fail to unlock sustained growth. Why is this?

The truth is, coming up with a new product or service is the easy part. Getting it to market is the hard part. Not to mention doing it repeatedly amidst complete chaos. This requires an entire culture that can think systemically, work collaboratively, and learn from mistakes on the fly. Precisely what many of our cultures were traditionally designed to weed out in favor of efficiency and consistency.

Fortunately as humans we naturally possess strengths of agility, creativity, and resilience. To innovate, companies would be better off creating cultures that foster these strengths rather than ideating around the latest technology.