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Webinar: Where Brands and Customers Meet | Jeff Mau

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In our digital world, the customer experience is the brand

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Gone are the days of brands dictating consumer perception of value. In our digital world, the customer experience is the brand. In this talk, Jeff will cover how brands and customers engage with each other to create meaningful exchanges of value.

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Jeff Mau is VP/Director, Experience Strategy for Digitas, a leading international marketing agency. Jeff has built brands and digital experiences for major companies including Target, Dow, John Deere and Whirlpool.

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  • Talk: 18:00 - 18:45*
  • QA: 18:45 - 19:30*

* Talk and QA times may vary depending on interaction with the audience.

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