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View your Traffic and Conversion report
Your traffic and conversion report shows where attendees are coming from when they register for your event. To view this report, go to your event dashboard and select Reports. Then select Event reports and choose Traffic and conversion. To view this report for multiple events at once, go to Reporting in your organization settings.
In this article
- 1. Go to your event dashboard.
- 2. Select “Reporting”.
- 3. Select “Event reports”.
- 4. Choose “Traffic and conversion”.
- 5. Add filters.
- 6. Choose the type of data you want to view.
- 7. Select the traffic channel to see more information.
NOTE: The traffic and conversion report is only available to a small number of users at this time, and requires permission to view “Basic reports." If you’re not the account owner, contact them to check if you have this permission.
1. Go to your event dashboard.
Log in to your Eventbrite account and go to Manage my events from your account menu. Then select your event.
2. Select “Reporting”.
3. Select “Event reports”.
4. Choose “Traffic and conversion”.
5. Add filters.
Select from the following filters:
Event status - Whether the event is published or completed
Event date/time - Show events that start or are scheduled to start within the selected date range
Venue name - The event’s location
Tracking link - Links you created for tracking sales and visits
Mobile vs. web - Which traffic came from the Eventbrite app and which traffic came from a web browser
6. Choose the type of data you want to view.
Select the the data category you want to show in the graph:
Page Visits - Number of times your event page was viewed.
Orders Sold - Total orders placed to your event. Orders may include multiple tickets.
Tickets Sold - Total number of tickets sold.
This graph will show data from the last 30 days.
7. Select the traffic channel to see more information.
Clicking a traffic channel shows you more details about how people discovered your event. You can hide any channel from the graph by selecting the eye icon next to the channel.
TRAFFIC CHANNEL | CHANNEL DESCRIPTION |
Advertising tools | Ads and posts you created with Eventbrite |
Facebook and Instagram Ads | Activity from Boost paid Social Ads for Meta-owned ad channels |
Google Ads | Activity from Boost paid Social Ads for Google ad channels |
Tickets sold on Facebook | Activity from a Facebook listing with checkout available on Facebook |
Links clicked on Facebook | Activity from a Facebook listing with a link to your Eventbrite event page |
Links clicked on LinkedIn | Activity from a Share on LinkedIn post |
Emails | Emails you sent |
Eventbrite email campaigns | Activity from emails sent using the Eventbrite Email Campaigns tool |
Mailchimp | Activity from emails sent using Eventbrite's integration with Mailchimp |
Emma | Activity from emails sent using Eventbrite's integration with Emma |
Constant Contact | Activity from emails sent using Eventbrite's integration with Constant Contact |
Direct traffic | Marketing you created outside of Eventbrite |
Event page / Embedded checkout | Activity to your event page from your unique event URL, a website where you've placed an embedded checkout widget, or any other website that sent traffic to your event page |
Collections | Activity from one of your event collections |
Organizer profile | Activity from your Eventbrite Organizer Profile |
Eventbrite website | Eventbrite's website and mobile app (also known as Eventbrite's Marketplace) |
Search | Activity from your event’s listing in the Eventbrite public search directory |
Homepage | Activity from the Eventbrite homepage |
Recommended | Activity from ”Related event” or “Other Events You May Like” recommendations on the Eventbrite site |
Likes and Saves | Activity from visitors who liked or saved the event |
Shared by event page viewers | Activity from the event being shared on social media using the “share” tools on the event listing (Facebook, Facebook Messenger, LinkedIn, Twitter, Gmail) |
Eventbrite newsletters | Activity from an Eventbrite newsletter |
Follower notification | Activity from followers notified about a new published event |
Remind me notification | Activity from users who asked to be reminded about an upcoming event |
Abandoned email | Activity from an Eventbrite email sent to users who start an event registration but don’t complete it |
Order confirmation | Activity from the order confirmation email of an event |
Eventbrite partners | Activity from distribution partners like Spotify, BandsInTown, Youtube and Songkick |
Eventbrite iOS and Android apps | Activity from users of the Eventbrite iOS and Android apps |