Counterflow
Brandon & Amanda Neely are the co-founders of Counterflow, a confidence-first, counter-cultural financial experience built specifically for entrepreneurs and real estate investors. After more than a decade in financial services and coaching, they saw the same pattern repeatedly: business owners generating strong revenue but still feeling financially stuck, overwhelmed, or ashamed... even though they were “doing everything right.”
Instead of offering another complex plan or high-pressure advisory model, the Neelys created Counterflow: a clarity-first ecosystem combining AI-powered financial diagnostics with human-centered tools like the Financial Nervous System Diagnostic. Their work helps founders and families understand their financial nervous system, uncover hidden patterns, and build wealth in a way that actually feels aligned with their life and values.
Through workshops, the Profit Planning Network, and their signature assessments, including the Find Your Flow quiz and the Financial Nervous System Diagnostic, they help entrepreneurs shift from reactive money habits to intentional, confident decision-making.
Their mission is simple: no shame, no overwhelm, just clarity, calm, and a financial system that finally works for you instead of against you.