The old maxim says we should “Find a need and fill it; ” while at a one level that is certainly true, even in this era of fetishized disruption, organizations seem to easily fall in love with the idea of being in the problem solving business. Steve will review a number of different mindsets for creating products and services, consider their benefits and risks, and challenge you to go beyond a fixing mentality.

About Steve Portigal

Steve Portigal is an experienced user researcher who helps organizations to build more mature user research practices. Based outside of San Francisco, he is principal of Portigal Consulting, and the author of two books: The classic "Interviewing Users: How To Uncover Compelling Insights" and "Doorbells, Danger, and Dead Batteries: User Research War Stories".

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