Webinar: Talking the Talk and Walking the Walk

In the world of product and UX design, metrics can be both a powerful ally and a tricky trap. They help us back up our decisions and show tangible impact—but when we rely on them too heavily, we risk reducing human experiences to numbers, chasing vanity metrics, or missing the deeper, more intangible value that great design brings. 

Join us for this thoughtful and practical webinar led by Kelly Costello and Twisha Shah-Brandenburg, two seasoned experts who’ve spent years navigating the complex relationship between design and data. Together, they'll share frameworks, real-world examples, and honest insights about what it really means to measure design impact—without losing sight of what makes design meaningful in the first place. 

Whether you're a designer, product manager, researcher, or just someone curious about the real value behind good design, this session will leave you with fresh perspectives and actionable ideas you can take back to your team. 

📅 Date: Thursday, May 15, 2025 
⏰ Time: 12:30 PM 

💻 ZOOM webinar. 

About our Guest Speakers. 

Kelly Costello 
Kelly is a design strategist and customer research expert with 25+ years of experience driving innovation for clients across healthcare, finance, consumer goods, government, and nonprofits. Founder of Panorama Innovation (14 years) and Impact Partners (connecting international design talent with U.S. companies), she blends entrepreneurship with a passion for education. 

As an adjunct faculty member at Northwestern University and ©CEDIM, she teaches design strategy, while coaching city innovation teams for the Bloomberg-Harvard Innovation Program. 

Education: 

• BS, Anthropology & Visual Communication (University of Memphis) 
• MDes, User Research & Documentary Photography (Institute of Design, Chicago) 

© CEDIM World Class Educator in the Master in Business Innovation Program.  

Twisha Shah-Brandenburg 

Twisha Shah-Brandenburg is a design leader, educator, and storyteller who uses human-centered design to drive business impact and organizational change. With over a decade of experience leading in-house groups to deliver strategy at companies like Target, BMW, Venmo, and PayPal, she specializes in building platforms, shaping product vision, and scaling teams. 
 
Twisha teaches at the Institute of Design and DePaul University, where she mentors the next generation of designers to think critically and lead with empathy. She is also the co-founder of Impact Partners, a talent agency focused on inclusive innovation. When she’s not working, she’s raising her daughter, making art, and reimagining mythology through modern narratives. 

🎟️ Reserve your spot now!